Langcliffe International is a deal origination business which is committed to safeguarding the privacy of it clients, sales prospects and visitors to this website in accordance with the General Data Protection Regulations (GDPR) and all other relevant regulation and legislation. This policy sets out how we capture, store and treat the personal information we use in our sales and marketing activities.

Personal Data

According to The General Data Protection Regulations (GDPR), all personal data we hold must be:

  • Processed lawfully, fairly and in a transparent manner
  • Collected for specified, explicit and legitimate purposes
  • Adequate, relevant and limited to what is necessary
  • Accurate and, where necessary, kept up-to-date
  • Retained only for as long as necessary
  • Processed in an appropriate manner to maintain security.

As a deal origination business, Langcliffe International has assessed the six grounds for lawful processing of personal data under GDPR and has selected ‘Legitimate Interests’ as the most suitable lawful ground for the processing of data for the purposes of marketing and sales activity. We believe that the individuals whose data we process are likely to have an interest in Langcliffe International’s services. This is typically based upon specific criteria including the business industry sector, size of organisation as well as the individual’s job function within the organisation. Our typical segmentation includes those within corporate finance, corporate development, MD and owner related job functions, although this list is not exhaustive and other variables may apply.

We will only ever collect, process and store the essential information required for making contact with individuals within a business environment. The personal data we collect is limited to first name, last name, email address, social profiles, business IP address, business name, job function and business address.
We will not process or hold any data irrelevant to the purposes of doing business with you, nor any special category data, including: race; ethnic origin; political opinions; religion; philosophical beliefs; trade union membership; genetic data, for the purpose of uniquely identifying a natural person; bio-metric data, for the purpose of uniquely identifying a natural person; health data; concerning a natural person’s sex life; or sexual orientation.

The data we collect will be used to communicate marketing and sales messages relating to Langcliffe International services via email, social media, telephone or any other business to business (B2B) marketing methods that may be relevant. You have the right to object from any method of correspondence at any time via the methods detailed below.

At Langcliffe International we procure data in a variety of ways, collected in line with the lawful basis of ‘Legitimate Interests’. If you have received correspondence from us, we will have procured your data in one of the following ways:

  • You have requested information from Langcliffe International on a previous occasion
  • Someone has sent us your e-mail address requesting information about our articles and/or services be sent to you
  • You or someone else has expressly shared your contact details with us for the purpose of receiving information now and/or in the future
  • We have previously met at an event and your business card or contact details were handed to us willingly
  • You or a business colleague has visited our website and we believe that there is a genuine legitimate interest in our services
  • You have previously connected with a member of our team and discussed our services
  • A member of our team has found your business and your contact details online, believing that your business would genuinely be interested in Langcliffe International’s services, based on your job function aligning with our typical customer profiles they have made contact to introduce you to our product
  • Your data has been purchased from a registered third party data supplier, and will have been segmented by industry, organisation size and job function based upon our typical customer profiles (due diligence checks around GDPR compliance will have been conducted accordingly).

Per the ICO guidance, Langcliffe International can confirm:

  • We have checked that legitimate interests is the most appropriate basis
  • We understand our responsibility to protect the individual’s interests
  • We have conducted a legitimate interests assessment (LIA) and kept a record of it, to ensure that we can justify our decision
  • We have identified the relevant legitimate interests
  • We have checked that the processing is necessary and there is no less intrusive way to achieve the same result
  • We have done a balancing test, and are confident that the individual’s interests do not override those legitimate interests
  • We only use individuals’ data in ways they would reasonably expect
  • We are not using people’s data in ways they would find intrusive or which could cause them harm
  • We do not process the data of children
  • We have considered safeguards to reduce the impact where possible
  • We will always ensure there is an opt-out / ability to object
  • Our LIA did not identify a significant privacy impact, and therefore we do not require a DPIA
  • We keep our LIA under review every six months, and will repeat it if circumstances change
  • We include information about our legitimate interests in our privacy notice

Using your personal information

Data submitted to us via this website will be used for the purposes specified in this privacy policy or in relevant parts of this website.
We may use this data to:

  • administer the website;
  • improve your browsing experience by personalising the website;
  • send you general (non-marketing) commercial communications;
  • send to you marketing communications relating to our business which we think may be of interest to you by post, email or similar technology;
  • send you email notifications which you have specifically requested;
  • provide third parties with statistical information about our users – but this information will not be used to identify any individual user;
  • deal with enquiries and complaints made by or about you relating to the website; and
  • keep our website secure and prevent fraud.


We may disclose information about you to any of our employees, officers, agents, suppliers or subcontractors insofar as reasonably necessary for the purposes as set out in this privacy policy. In addition, we may disclose your personal information:

  • to the extent that we are required to do so by law;
  • in connection with any legal proceedings or prospective legal proceedings;
  • in order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk);
  • to the purchaser (or prospective purchaser) of any business or asset that we are (or are contemplating) selling; and
  • to any person who we reasonably believe may apply to a court or other competent authority for disclosure of that personal information where, in our reasonable opinion, such court or authority would be reasonably likely to order disclosure of that personal information.

Except as provided in this privacy policy, we will never provide your information to third parties.

Storage, security and retention of your personal information

We will take reasonable technical and organisational precautions to prevent the loss, misuse or alteration of your data.

The personal data we hold in accordance with the policies above will be stored on our CRM platform Salesforce, our email marketing software, Campaign Monitor, or both. Salesforce’s privacy policy can be found here and Campaign Monitor can be found here.

We will retain the personal data we hold for as long as we consider it necessary for working with you, selling and marketing our services, or to comply with any legal obligations, and then we will securely delete your data. We will delete your data at an earlier date if you request it.

You have the right to rectification, erasure, restriction and objection.

You may instruct us to provide you with any data we hold about you. Provision of such information will be subject to the supply of appropriate evidence of your identity (for this purpose, we will usually accept a photocopy of your passport certified by a solicitor or bank plus an original copy of a utility bill showing your current address). We may withhold such personal information to the extent permitted by law. We may also refuse nuisance requests, where a person requests their data excessively on multiple occasions without legitimate reason.

You can at any time request that the information we hold about you is updated or corrected.

In all correspondence with you we will give you the right to object from receiving further correspondence from Langcliffe International. On any emails you receive from Langcliffe International there will be the option to ‘unsubscribe’ from receiving any further email correspondence. If you receive a telephone call from us, you have the right to request not to receive any further calls.

You can also make any request for rectification, erasure, restriction and objection by emailing: or by writing to: Langcliffe International Ltd, Suite 4, The Octagon, Wells Road, Ilkley, LS29 9JB.

All requests will be processed within 30 days. Your details will be added to a suppression file to ensure that your details cannot be processed by Langcliffe International systems in the future.

It is important to understand the difference between a right to object and a request for deletion. If you make a request for deletion, we will remove any data we hold about you from the Langcliffe International CRM system. This will also mean that we will remove you from our suppression files. If you are removed from our suppression files, there is a risk that your data may be processed again in the future if your details are re-added to our CRM system by a member of our team who genuinely believes that your business would benefit from Langcliffe International services. If you do not wish for us to contact you again about Langcliffe International we would recommend you request to object rather than a request for deletion, as this will ensure that your details are always suppressed from processing.

Langcliffe International website

Our website uses cookies. We will notify you of this when you first visit our website and provide a link to our complete Cookie Policy, which includes details of which cookies are used and how to prevent their use. See below for the Cookie Policy.

The website also contains links to other websites. We are not responsible for the privacy policies or practices of third party websites.

This policy was last reviewed and updated on the 24th May 2018. We may update this privacy policy from time-to-time by posting a new version on our website. You should check this page occasionally to ensure you’re happy with any changes.

If you have any questions about this privacy policy or our treatment of your personal information, please write to us by email to or by post to Langcliffe International Ltd, Suite 4, The Octagon, Wells Road, Ilkley, LS29 9JB.

This website uses cookies, small text files that are placed on to your computer by websites that you visit. They are used to make websites work, to improve efficiency of websites, to improve the user’s experience and to provide usage information on websites. This information should make your website visits more productive by storing and using information on your website preferences and habits.

We may use both “session” cookies and “persistent” cookies on the website. Session cookies will be deleted from your computer when you close your browser. Persistent cookies will remain stored on your computer until deleted, or until they reach a specified expiry date.

Your web browser can choose whether or not to accept cookies. Most web browser software is initially set up to accept them, but if you do not wish to receive them then the most effective way is to set your browser up not to accept them.

For further information about cookies and how to disable them please go to

Please do note that if you disable cookies, some services or website functionality may not be available, including on this site.

We use the following cookies:

  • Essential cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, and to use online forms.
  • Analytical cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
  • Google Analytics. We use Google Analytics to analyse the use of this website. Google Analytics generates statistical and other information about website use by means of cookies, which are stored on users’ computers. The information generated relating to our website is used to create reports about the use of the website. Google will store this information. Google’s privacy policy is available at You can opt of Google Analytics at